Hi CB2!
I’m Jenna, and I’m restyling my YouTube filming area (and channel). Since this is my new space for the channel’s rebrand, I’m targeting products that align with the audience I’m targeting: people who love food and have the discretionary income to spend on nicer things. I’m personally childfree and that’s how I have discretionary income and time. My audience speaks to people in the same mindset and lifestyle.
Food content has one foot in the lifestyle category and within my niche (‘nicer things’) I’m incorporating opportunities for beverages, fashion, travel, and home to envelope the food experience.
The PB recliner is gone and we have the space for something stunning. Your Irwin Accent Chair in Ivory Boucle fits the area in both aesthetic and dimensions, so my pitch is for a conversation about a product exchange for UGC and/or Cooking Companion TV sponsorship. I respect the nuance of this conversation, so please e-mail me to consider the specifics. For now, I just wanted to get your attention.
In the meantime, I have UGC samples for my on-camera presence and filming style and screengrabs of the filming space in question below.
We are connected through food. Family gatherings, showing comfort, sharing joy. Male or female, married or single, kids or not - my audience uses food as a tool for connection and experiencing the world. It’s a recurring experience that can bring simple nourishment or can elevate our senses, and ideally both, placing added value on simple pleasures.
Functional luxury is my sweet spot. Premium elements - a little ‘je ne sais quoi.’ A lifestyle that folds in high quality materials or processes that transform the every day function into something more meaningful. Targeting an audience that can afford to invest in the artistry of ‘things done well.’
As Millenials and Gen Z curate their pantries with unique sundries and seek out global ingredients to replicate dishes from a favorite vacation memory, my content aims to introduce the brands and products with functional grandeur. More indulgent than standard grocery store items; but with a quality that encourages regular use.
Eye-catching food & fashion, romanticizing everyday life, making normal errands an ‘event to be seen,’ and using food as a status symbol is the cultural appeal. Daily indulgence: Wear the nice jewelry - Spray the good perfume - Use the good olive oil - caviar on the weekends.
On my feed, you’ll find curated hands-and-pans recipe videos, aesthetic vlogs, unapologetic unboxings, and product pitches alongside practical kitchen and lifestyle advice.
Our dog, Navy, runs the household and we’re at her beck and call. I'm still an active commercial model and hand model, and UGC creator. I manage a non-profit for kids with cancer that I founded in 2000, focusing on quality of life for patients and their families. Featured on the Oprah Winfrey Show and in People Magazine, For a Day Foundation has evolved multiple times to carry programming growth, geographic footprint expansion, and surviving Covid. Originally from Mississippi, I now live in NYC and regularly travel (mostly to Europe) with my French husband, Francois, an advertising ECD (art) who’s probably watching a ‘futball’ game at any given time.
@tiktokcreativeexperts Part 4 of our Creative Video Formats series | 🍴Restaurants, food brands and food creators, take note! Add a theme to your recipe video to make it more engaging. #recipe #recipes #foodtiktok #foodies #halloweenrecipe #creativeinspiration ♬ Halloween orchestra(870988) - Marimo